YouTube packaging for creatorsproducersstrategistsagencies
Title + thumbnail
Clicked
A/B test: variant BA selection of work for clients.
Start with thumbnails, or hand over the whole package.
One clear idea the viewer gets in a split second, designed to win next to your competitors.
Title and thumbnail designed together, so one finishes the other's thought instead of repeating it.
Two or three thumbnail variants for the same video, so your audience picks the winner.
HookTitleClickMost designers wait for a brief. I show up with the idea first.
I'm Marian Terban, founder of Klorni. I've been designing YouTube thumbnails since 2021, and I'm building Klorni into the studio that grows channels, not just decorates videos.
If your idea is weak, I'll say so and offer a stronger one. Creators hire me to stop losing clicks, agencies hire me to ship packaging without babysitting. Either way, I own the result, not just the file.
Tell me about your channel and your next video. I'll reply with ideas, not a template.
